"Beautiful faces, perfect bodies. Shiny hairs, white teeth and long slim legs. Perfect skins and fullness lips, sexy poses and high fashion clothes"

 

These are examples about those things that come up to us in clothes advertisements. Every clothes advertisement portrays their female models in different kinds of sexiest way.

Sometimes it feels like those women are some kind of sex objects in clothes advertising. If those women are not good looking, the thing that they are advertising, maybe doesn't sell well. The truth is that nobody wouldn't buy clothes whose are advertised on ugly or fat women. Women looks had been begun very important issue in commercial marketing.

For example, one chain store called H&M had been lifted up quite a huge stir about women whose were dressed by beautiful underwear. That was otherwise ok but these adverts were set up by streets and many traffic accidents were caused by these adverts because it gets men heads turn to look those.

These advertisements relay to us different kinds of messages. Women should be good looking and have a good body. They also show to us the highest new models, products and styles, all kinds of ways how women should be dressed. These also reinforce our views about what kinds of women attract men. Unfortunately that is quite a bad thing. Some adults may feel themselves much worse than they are. Teenagers may get some problems with their looks and might be stricken with anorexia et cetera. What about children? Little girls get wrong view with role models and they don't understand what is real and what is unreal. That's why they thought that real women should be just like the females in the ads.

                                                
                                                          
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MARIKA VAINIO